Display Contest | Benefits of ISDC program | Summary | Contact Info The In-Store Display Contest has an 20-year track record of delivering incremental case sales for America's leading manufactures in virtually every department of the supermarket. From selling in at headquarters to moving more merchandise at store-level, the In-Store Display Contest succeeds because it complements and amplifies specific marketing and sales initiatives. Elements of the In-Store Display Contest The In-Store Display Contest is a targeted, merchandising event program and display contest that generates off-shelf displays and moves incremental cases for you and your retail customers. The centerpiece of the program is an eye-catching, four-color In-Store Display Contest advertisement with attached entry card. The four-color ad and entry card runs twice in Progressive Grocer to guarantee optimum participation. Custom designed to communicate the excitement and selling potentials of your promotion, your In-Store Display Contest ad will target chain and wholesale headquarters decision-makers and store-level management...and activate creative in-store merchandising support. This complete turnkey program is created by our Custom Solutions Department. The Display Contest awards prizes for the best displays that lure and bolster retailer response. Prizes offered have included European trips, Caribbean cruises, audio/video equipment and cash. Progressive Grocer's Custom Solutions Department assumes all responsibility for the judging process, winner's notification mailing, and awarding of cash prizes. Before winners are announced, all entries are submitted to the sponsor for final approval of judging decisions. Cross channel opportunities are also available. BACKUP SUPPORT FOR CONTEST Follow-Up Reminder Ad: The one-page piece runs as a follow-up reminder ad with attached entry card to the full circulation of Progressive Grocer preceding the month of the contest's entry deadline. Winners Announcement Ad: A four-color, single-page ad, announcing the display contest winners and including one color photograph, is run to the full circulation of Progressive Grocer following the month of contest winner notification. 2,500 In-Store Display Contest Reprints and Entry Cards per Channel. Sponsors receive 2,500 reprints of the In-Store Display Contest ad and 2,500 contest entry cards for use by their sales/broker force. Entry Updates: Our Custom Solutions Staff will assist in delivering periodic reports to the sponsor on the number of entries received from each sales regional/zone for each channel. Mailing to 2,000 Former and New Contest Entrants per channel: Our Custom Solutions Staff will mail an explanatory letter, describing the promotion, together with a copy of the four-page ad and an entry card, to a combination of 2,000 former and new contest entrants in stores with all commodity volume (ACV) levels of $8 million-plus. Web Site Posting: The complete In-Store Display Contest will be featured on www.progressivegrocer.com for the length of the promotion period. An e-mail option to request an entry form will be made available to retail visitors. DETAILED ANALYSIS OF CONTEST RESULTS In-Depth Analysis of Contest Entrant Stores and Companies: A close-up look at all stores entering is provided in an analysis prepared by Trade Dimensions, a leading vendor of retail data to the consumer package industry. This six-part customized analysis includes the identification of each store by location, affiliation, ACV, buying office, complete store profiles...and more. back to top> BENEFITS OF IN-STORE DISPLAY CONTEST 1. Retailers are encouraged to work with manufacturer's sales representatives. The cooperation fostered during this program is very valuable for future sales efforts. 2. Contest and details are sent to virtually every headquarterspurchase decision-makers providing an incentive for them. 3. Contest and details are received by virtually every store-level purchase decision-maker in the supermarket industry. These are the people directly responsible for allocating time and space to your display. 4. Original illustrations give retailers ideas on how to use display materials most effectively. 5. A one-page follow-up ad with entry card reminds retailers to get their entries in. 6. The In-Store Display Contest is well-known among retailers. We have a core group of entrants and some store groups that have run their own display contests in conjunction with our contest. 7. Our Custom Solutions Staff will judge the contest on the basis of creativity, originality and potential to boost sales of the featured products. back to top> SUMMARY The In-Store Display Contest ensures the success of manufacture promotions! Secures off-shelf display space for your product and promotional materials. Generates excitement with store management associates. Motivates entire stores, from management to part-time employees, to put their full effort into making your promotion a success. Builds incremental case sales. The In-Store Display Contest includes: > The four-page Merchandising Idea Book ad, display contest and entry card, including creative design, layout, production and media placement that runs twice in Progressive Grocer. > The one-page follow-up ad and entry card, including creative design, layout, production and media placement. > Website posting > 2,000 piece mailing to former and new contest entrants in stores with ACV levels of 8-million-plus per channel. Sorting of contest entries by sales regions and zones. > Judging of the contest and winner's notification mailing. > 2,500 In-Store Display Contest ad reprints.. > 2,500 entry cards. > Customized study analyzing buying power of contest participants. > Total Cost per In-Store Display Contest: $82,000 gross - $69,700 net (non-cancelable) Ask about our Progressive Grocer's 80th Anniversary Special Discounts and additional incentives! CONTACT INFO For more information about the In-Store Display Contest, please contact: Olivia Wilson, Associate Publisher (646)-654-7561 owilson@progressivegrocer.com back to top>