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FreshDirect Grows ‘Buy Big’ Section

March 18, 2010

Online grocer FreshDirect has unveiled its newly expanded Buy Big section at www.freshdirect.com, which now offers over 300 new bulk- and family-sized items, saving customers up to 30 percent every time they shop. Among the items on offer are farm-fresh produce, dairy items, meat and poultry raised without antibiotics, and a wide range of beverages and snacks at lower prices.

Additionally, FreshDirect’s direct-to-door delivery means that shoppers won’t have to lug big, heavy boxes home.

In the perishable categories, FreshDirect Produce Family Packs feature a variety of the most popular fresh fruits and vegetables, while family packs of choice beef, chicken, lamb and pork or fresh seafood, other Buy Big meat and seafood selections enable shoppers to feed their whole household or freeze the items for later use. Also, the e-retailer’s butchers cut and vacuum-pack chops and steaks.

From center store, customers can select FreshDirect’s new and improved 3-pack pizzas, which come in such varieties as Grilled Thin-Crust Mozzarella Pizza, Grilled Thin-Crust Pepperoni Pizza, and Mozzarella Pizza with Whole Wheat Crust. All of the items in the linw now feature crispier crusts, better cheese and more toppings.

Long Island City, N.Y.-based FreshDirect’s service area includes most of Manhattan and locations in Queens, Brooklyn, Staten Island and the Bronx, as well as parts of New Jersey, Westchester and Nassau County.


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