-By Michelle Moran and Debra Chanil
Total supermarket sales were $430.3 billion, up $13.2 billion from
the $417.2 billion recorded in 2007 - continuing the trend of
slightly higher percentage increases in each of the past five
years, according to
Progressive Grocer's 62nd Annual
Consumer Expenditures Study (CES), now greatly expanded from the
eight-page print edition to 35 pages of research. This year, this
signature research offering paints a complete picture of category
performance with the addition of this year's Inside the Market
Basket report, as well as The A-List, which showcases product
penetration. To purchase the report, click
here.
PG's CES: Inside the Market Basket: Economical Choices Bring Grocery Gains
Oct 23, 2009
-By Michelle Moran and Debra Chanil
Total supermarket sales were $430.3 billion, up $13.2 billion from the $417.2 billion recorded in 2007 - continuing the trend of slightly higher percentage increases in each of the past five years, according to
Progressive Grocer's 62nd Annual Consumer Expenditures Study (CES), now greatly expanded from the eight-page print edition to 35 pages of research. This year, this signature research offering paints a complete picture of category performance with the addition of this year's Inside the Market Basket report, as well as The A-List, which showcases product penetration. To purchase the report, click
here.