Ahold USA divisions Giant-Landover and Stop & Shop have
launched
www.smallvictories.com, an
online community for moms. Celebrating the little wins that make a
difference in moms’ everyday lives, the site will be updated daily
with such new content as recipes, money-saving advice and survival
tips from fellow moms.
Among the article topics featured on
www.smallvictories.com are
healthy living, eating, enjoying, saving and simplifying. The site
also provides opportunities for users to share easy meal
suggestions, health advice and humor.
“We want to connect with our customers beyond the checkout lines,”
said Robin Michel, president of Landover, Md.-based Giant Food,
LLC. “We understand that, for busy moms, food and shopping begin at
home and are one of the many things on everyone’s to-do lists. The
smallvictories.com Web site is one way we can help alleviate this
everyday hurdle.” Giant/Stop & Shop consumer advisor and mom
Andrea Astrachan will be a regular site contributor.
The site is an extension of the Giant/Stop & Shop customer
publication
Small Victories, which bowed this past summer.
Later this month,
www.smallvictories.com
visitors will also be able to take advantage of exclusive savings
opportunities.
Giant-Landover operates 180 supermarkets in Virginia, Maryland,
Delaware and the District of Columbia, and employs about 22,000
associates. Included within the 180 stores are 163 full-service
pharmacies. The Stop & Shop Supermarket Co. employs over 59,000
associates and operates stores throughout Massachusetts,
Connecticut, Rhode Island, New Hampshire, New York and New Jersey.
Giant-Landover/Stop & Shop Roll Out Online Community for Moms
Feb 25, 2010
Ahold USA divisions Giant-Landover and Stop & Shop have launched
www.smallvictories.com, an online community for moms. Celebrating the little wins that make a difference in moms’ everyday lives, the site will be updated daily with such new content as recipes, money-saving advice and survival tips from fellow moms.
Among the article topics featured on
www.smallvictories.com are healthy living, eating, enjoying, saving and simplifying. The site also provides opportunities for users to share easy meal suggestions, health advice and humor.
“We want to connect with our customers beyond the checkout lines,” said Robin Michel, president of Landover, Md.-based Giant Food, LLC. “We understand that, for busy moms, food and shopping begin at home and are one of the many things on everyone’s to-do lists. The smallvictories.com Web site is one way we can help alleviate this everyday hurdle.” Giant/Stop & Shop consumer advisor and mom Andrea Astrachan will be a regular site contributor.
The site is an extension of the Giant/Stop & Shop customer publication
Small Victories, which bowed this past summer. Later this month,
www.smallvictories.com visitors will also be able to take advantage of exclusive savings opportunities.
Giant-Landover operates 180 supermarkets in Virginia, Maryland, Delaware and the District of Columbia, and employs about 22,000 associates. Included within the 180 stores are 163 full-service pharmacies. The Stop & Shop Supermarket Co. employs over 59,000 associates and operates stores throughout Massachusetts, Connecticut, Rhode Island, New Hampshire, New York and New Jersey.