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Freshly Minted

March 14, 2010


The result of an exclusive licensing agreement between the world’s leading citrus fruit brand, Sunkist Growers, Inc., which has already lent its iconic brand power to such items as beverages, snacks and frozen fruit, and confectionery company Big Sky Brands, Inc., Sunkist Citrus Burst is a line of sugar-free citrus mints in premium citrus flavors. Touted by Toronto-based Big Sky as the first product line to combine the authentic taste of all-natural fruits with a low-calorie/sugar free formulation, this inaugural mint line under the Sunkist brand comes in flavors inspired by the Sherman Oaks, Calif.-based grower’s specialty citrus varietals, among them Valencia Orange, Ruby Red Grapefruit, Eureka Lemon and Key Lime. The suggested retail price is $1.49 to $1.69 per 60ıııpiece tin, and merchandising options include 12ıııcount trays, 48ıııcount mixed counter displays, 72ıııcount PowerWings and 144ıııcount floor displays, with special beverage cooler door displays also available for alternative merchandising where Sunkist Soda is sold. For more information, visit www.bigskybrands.com.


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