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Central Market to Bring Argentina to Texas to Mark South American Bicentennial

March 3, 2010

HEB’s Central Market will give its shoppers a taste of Argentina during a two-week celebration starting May 12 across its eight stores across Texas.

Among the scheduled events are:

—Cooking classes taught by world-renowned Argentinean chefs Francis Mallmann and Narda Lepes
—A “mini-version” of Buenos Aires’ San Telmo crafts and art market for gifts, trinkets, and apparel
—A Sampling of robust Malbecs and other varietals with world-famous Argentine vintners Susana Balbo, Laura Catena and Sebastian Zuccardi
—Tango lessons taught by Argentinean instructors
—Grilling “a la parrilla” outside the stores on patios and walkways, and featuring choripanes (a type of sausage sandwich) and South American beef
Central Market chefs preparing such authentic Argentinean treats as alfajores (a kind of confection) and empanadas (stuffed dough patties)

A banner of San Antonio-based HEB Grocery Co., Central Market operates eight stores in the Texas towns of Austin, Dallas, Fort Worth, Houston, Plano, San Antonio and Southlake.


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